The young rich master in the TV drama always drives a luxury car.
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Slightly disparaging — 阔 (kuò, broad/well-off) + 少 short for 少爷 (shàoye, young master). The full form 阔少爷 (kuòshàoye) is also common. Carries the same flavor as English 'spoiled rich kid' or 'trust-fund brat'.