Sent to impoverished, flood- and drought-ravaged Lankao (
兰考) county in 1962, he led tree-planting and sand-fixing campaigns while hiding his advancing liver cancer. Died at 42. After his death
穆青 and others publicized him in the People's Daily, creating
焦裕禄精神 — a cornerstone CCP morality tale revived by Xi Jinping in the 2010s.