新媒体

新媒體

xīnméitǐ

noun

Measure Word

一种新媒体 zhǒng

Meanings

1 new media
2 digital media (as opposed to traditional print/TV)

Characters

medium / intermediary

Examples

她在一家新媒体公司做内容运营。

Tā zài yī jiā xīnméitǐ gōngsī zuò nèiróng yùnyíng.

She works in content operations at a new-media company.

传统媒体正在向新媒体转型。

Chuántǒng méitǐ zhèngzài xiàng xīnméitǐ zhuǎnxíng.

Traditional media is transitioning to new media.

Tips

usage

新媒体 covers digital-first channels: WeChat 公众号 (official accounts), Weibo, Douyin, Bilibili, podcasts. Contrast with 传统媒体 (traditional media: TV, newspapers, radio).

culture

Since the 2010s, 新媒体运营 (new-media operations) has become a standard job title in Chinese marketing — running official accounts, posting short videos, managing community engagement.

Stroke Order

新 xīn

媒 méi

体 tǐ