文案

wén'àn
noun #22,496

Measure Word

Meanings

  1. 1 copywriting
  2. 2 advertising copy
  3. 3 written content for marketing
  4. 4 (old) secretary / clerk

Examples

Tā zài yī jiā guǎnggào gōngsī dānrèn wén'àn cèhuà.
She works as a copywriter at an advertising agency.
Zhè duàn wén'àn xiě de fēicháng xīyǐn rén.
This copy is written very attractively.
Tā fùzé wèi xīn chǎnpǐn zhuǎnxiě wén'àn.
He is responsible for writing copy for the new product.

Tips

usage
In modern usage, 文案 primarily refers to advertising or marketing copywriting. In historical contexts it referred to a secretary or document clerk.

Stroke Order

wén
àn