抗老 (kànglǎo): anti-aging

Meanings

Zhè kuǎn jīnghuá zhǔdǎ kànglǎo, xiàoguǒ hái bùcuò.

This serum's main selling point is anti-aging, and it actually works pretty well.

Èrshíwǔ suì yǐhòu jiù yào kāishǐ kànglǎo le.

After twenty-five you need to start an anti-aging routine.

register

Ubiquitous in Chinese beauty/skincare marketing on Xiaohongshu, Taobao, and TikTok. Often paired with 抗皱 (anti-wrinkle) and 紧致 (firming).

usage

Also written 抗衰老 (the fuller form). Both are common; 抗老 is punchier for marketing copy.

抗 kàng

老 lǎo