A new account has no traffic, so you have to buy promotion first.
Tips
culture
投流 is industry shorthand for 投放信息流广告 (placing in-feed ads) — paying platforms like 抖音 (via 巨量千川 / Qianchuan), 小红书 (via 蒲公英), or WeChat to push your content into more users' feeds. The 投流玩家 (paid-traffic operators) are a whole specialization in Chinese MCN agencies.
usage
Compare 投流 (paid feed promotion) with 投放 (general ad placement, broader), 引流 (drive traffic, can be organic or paid), 自然流 (organic / non-paid traffic), and 私域流量 (owned traffic — your own followers, group chats, etc.).
