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徐福记

徐福記
Xúfújì
proper noun

Meanings

  1. 1 Hsu Fu Chi
  2. 2 Chinese confectionery brand famous for New Year candies, sachima, and individually-wrapped sweets

Examples

HSK 3
过年家家都买徐福记的糖。
Guònián jiājiā dōu mǎi Xúfújì de táng.
At Chinese New Year, every family buys Hsu Fu Chi candy.
HSK 7-9
徐福记的沙琪玛特别松软。
Xúfújì de shāqímǎ tèbié sōngruǎn.
Hsu Fu Chi sachima is especially soft and fluffy.

Tips

culture
Founded 1992 in Dongguan (Guangdong) by Taiwanese brothers from a Hsinchu confectionery family. Acquired in 2011 by Nestlé in a $1.7 billion deal, at the time the largest foreign acquisition of a Chinese brand. Heavily associated with 年货 (New Year provisions); bulk bags of mixed wrapped sweets are a Spring Festival fixture.
memory
The 记 character at the end of brand names is a traditional 'shop / make of...' suffix, basically 'Xu Fu's brand'. 徐福 is a stock proper name from Chinese history (a Qin-dynasty alchemist sent by 秦始皇 to find the elixir of immortality), but the brand is just borrowing its auspicious sound.

Stroke Order

徐 xú
福 fú
记 jì