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徐福记

徐福記
Xúfújì
popculture

Meanings

  1. 1 Hsu Fu Chi
  2. 2 Chinese confectionery brand famous for New Year candies, sachima, and individually-wrapped sweets

Examples

过年家家都买徐福记的糖。
Guònián jiājiā dōu mǎi Xúfújì de táng.
At Chinese New Year, every family buys Hsu Fu Chi candy.
徐福记的沙琪玛特别松软。
Xúfújì de shāqímǎ tèbié sōngruǎn.
Hsu Fu Chi sachima is especially soft and fluffy.

Tips

culture
Founded 1992 in Dongguan (Guangdong) by Taiwanese brothers from a Hsinchu confectionery family. Acquired in 2011 by Nestlé in a $1.7 billion deal — at the time the largest foreign acquisition of a Chinese brand. Heavily associated with 年货 (New Year provisions) — bulk bags of mixed wrapped sweets are a Spring Festival fixture.
memory
The 记 character at the end of brand names (徐福记, 鸿茅记...) is a traditional 'shop / make of...' suffix — basically 'Xu Fu's Brand'. 徐福 is a stock proper-name from Chinese history (a Qin-dynasty alchemist sent by 秦始皇 to find the elixir of immortality), but the brand is just borrowing its auspicious sound.

Stroke Order

徐 xú
福 fú
记 jì