Inner
娄 supplies the sound — lóu shifting to lǚ. Originally pictured grain stacked on a frame, giving a 'piled up, repeated' nuance that pairs neatly with the modern meaning 'repeatedly, time after time' (
屡次 repeatedly,
屡见不鲜 seen so often it's no surprise). Same phonetic feeds
楼 (storied building),
数 (number, repeated counting).