Hěnduō pǐnpái kāishǐ yánjiū xiǎozhènqīngnián de xiāofèi xíguàn.
Many brands are starting to study the spending habits of small-town youth.
Tips
culture
A marketing and media buzzword that rose around 2015. Refers to 20-35 year-olds in tier 3-5 cities with disposable income but lower living costs than 北漂/沪漂. Credited with driving the rise of Pinduoduo, Kuaishou and lower-budget films.
