宿迁 is the hometown of
项羽 (Xiang Yu, 232-202 BCE), the Western Chu hegemon who briefly overthrew Qin before losing the Chu-Han contention to Liu Bang. It's also the hometown of JD.com founder
刘强东, which is why the city hosted JD's customer-service and logistics centers and benefited massively from e-commerce-era investment. Famous liquor:
洋河大曲, one of the
中国八大名酒.