Distilled in Qufu, Shandong — the hometown of Confucius — and traced back to the recipes used by
孔府 (the Kong family mansion) to entertain officials. The brand boomed in the 1990s with a national ad campaign; its slogan 「
孔府家酒，
叫人想家」 ('Kongfujia liquor makes you homesick') was hugely memorable.
