噱头

噱頭
xuétóu
noun #15,949

Meanings

  1. 1 gimmick
  2. 2 amusing act or speech
  3. 3 stunt
  4. 4 antics

Examples

Zhège guǎnggào chúncuì shì xuétóu.
This advertisement is purely a gimmick.
Bié bèi zhèxiē xuétóu piàn le.
Don't be fooled by these gimmicks.

Tips

usage
噱头 is often used negatively to describe marketing tricks, publicity stunts, or anything done for show rather than substance. In traditional performing arts, it originally meant a funny bit or comedic highlight.

Stroke Order

xué
tóu