噱 (xué): (in 噱头) a gimmick; an amusing t…

Meanings

他的表演噱头十足。

Tā de biǎoyǎn xuétóu shízú.

His performance is full of gimmicks.

这则广告只是一个营销噱头。

Zhè zé guǎnggào zhǐshì yíge yíngxiāo xuétóu.

This advertisement is just a marketing gimmick.

usage

Read xué in 噱头 (a gimmick or amusing stunt), a common colloquial word, originally from Wu dialect. In Taiwan it is also pronounced xuē.

radical

口 kǒu

mouth

The mouth radical fits both readings: laughing and joking are done with the mouth, so 噱 is filed under speech-and-sound characters.

phonetic

豦 jù

a wild boar; to fight

Supplies the sound element; the reading has split over time into xué and jué, with this part carrying no meaning of its own.

噱 xué