Digital technology is empowering traditional industries.
Tips
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Internet/business buzzword that exploded around 2017-2019. Literally 赋 'to bestow' + 能 'capability'. Originally a calque of English 'empower', now everywhere in Chinese tech/PR/policy writing.
usage
Pattern: A 为/给 B 赋能 = 'A empowers B'. Often a vague catch-all in marketing decks - Chinese readers (like English readers seeing 'synergy') sometimes roll their eyes at it.
