Mixue Bingcheng
Chinese bubble tea and ice cream chain founded in Zhengzhou, 1997. Famous for rock-bottom prices (ice cream under 3 yuan) and over 30,000 stores — the largest F&B chain in China. Its snow-king mascot and earworm jingle 'ni ai wo, wo ai ni, mi xue bing cheng tian mi mi' are internet-meme ubiquitous.