Per CC-CEDICT: 'China Mengniu Dairy Company Limited'. Founded 1999 in Hohhot, Inner Mongolia (
蒙古 'Mongolia' +
牛 'cow'). Together with rival
伊利 (Yili) it dominates the Chinese dairy market. The brand was scarred by the 2008 melamine milk scandal but has since rebuilt and become an Olympic / FIFA World Cup sponsor.