腰部主播

yāobù zhǔbō

noun

Measure Word

一位腰部主播 wèi

Meanings

1 mid-tier streamer
2 mid-sized livestreamer (between top and small creators)

Characters

Examples

HSK 6

品牌现在更愿意找腰部主播合作。

Pǐnpái xiànzài gèng yuànyì zhǎo yāobù zhǔbō hézuò.

Brands are now more willing to work with mid-tier streamers.

HSK 7-9

腰部主播的转化率有时比头部还高。

Yāobù zhǔbō de zhuǎnhuàlǜ yǒushí bǐ tóubù hái gāo.

Mid-tier streamers' conversion rates are sometimes higher than the top-tier ones'.

Tips

culture

Chinese e-commerce/MCN industry slices creators by body part metaphor: 头部 'head' = top tier (massive followings), 腰部 'waist' = mid-tier with solid audiences, 尾部 'tail' = small creators. Brands often prefer 腰部主播 because their fees are reasonable and their audiences are still highly engaged.

memory

Picture the influencer pyramid as a body: head at the top (megastars), waist in the middle (workhorses), tail at the bottom (long tail of small accounts).

Stroke Order

腰 yāo

部 bù

主 zhǔ

播 bō