Meters/bonwe once had Jay Chou as its spokesperson.
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A five-character transliteration of the made-up English name 'Metersbonwe'. 美-特-斯-邦-威 is chosen for sound, not meaning - a classic late-90s Chinese attempt at a Western-sounding brand name.
Founded 1995 in Wenzhou, Zhejiang. Its 'Metersbonwe' (不走寻常路 'never walk the usual path') tagline and Jay Chou endorsements made it a 2000s mall staple. Lost ground to Uniqlo and Zara in the 2010s.
