A whole content economy in itself:
切片 = 'cut into slices.' Streamers (Douyu, Bilibili Live, Douyin) run multi-hour streams;
切片up
主 ('clipper UP-creators') re-edit highlight moments into 60-second shorts and repost them — sometimes officially licensed, sometimes pirated. For e-commerce streamers,
直播切片 is also a sales tool: a clip of '
辛巴 selling a product' becomes evergreen content, with the original streamer earning commission from any purchases driven by the clipped repost.
