Most Chinese viewers meet
比佛利 in
比佛利山庄 (Bǐfólì Shānzhuāng) = 'Beverly Hills', the Los Angeles enclave that became shorthand for celebrity wealth via shows like 《Beverly Hills 90210》 and 《The Beverly Hillbillies》.
比 (bǐ, 'be-'),
佛 (fó, 'fo-' — Buddhist 'Buddha'!),
利 (lì, '-ly').