时尚博主 are central to the
小红书 (Xiaohongshu / RedNote) and
抖音 (Douyin) economy — outfit-of-the-day posts, brand collabs, and
种草 (literally 'planting grass', i.e. making viewers want to buy). The Chinese fashion-blogger ecosystem is more transactional than Instagram's: most posts link to a TaoBao or Tmall listing.
