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士 — pictograph of an axe-head or, in some readings, a man standing tall. Means 'scholar, gentleman, knight.' Supplies the phonetic frame shì → zhì via initial alternation. Originally the top of
志 was
之 (zhī, 'go toward'), which has since been replaced by visually similar
士 — but the older 'aspiration directed forward' picture still informs the meaning.