Agents are developing their business by combining online and offline channels.
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Industry term, especially common in 保险展业 (bǎoxiǎn zhǎnyè, insurance sales/canvassing) and 银行展业 (yínháng zhǎnyè, bank business development). Outside finance/insurance news you'll rarely hear it — the everyday verb is 拓展业务 (tuòzhǎn yèwù).