尾部主播

wěibùzhǔbō

noun

Measure Word

一位尾部主播 wèi

Meanings

1 long-tail streamer
2 small / low-tier livestreamer

Characters

Examples

平台流量越来越向头部主播集中,尾部主播很难起量。

Píngtái liúliàng yuè lái yuè xiàng tóubùzhǔbō jízhōng, wěibùzhǔbō hěn nán qǐ liàng.

Platform traffic is concentrating more and more on top streamers; smaller streamers struggle to gain volume.

品牌投放也开始考虑尾部主播,因为转化率不一定差。

Pǐnpái tóufàng yě kāishǐ kǎolǜ wěibùzhǔbō, yīnwèi zhuǎnhuà lǜ bù yídìng chà.

Brands are also starting to consider long-tail streamers, since their conversion rates aren't necessarily worse.

Tips

usage

Part of a three-tier industry vocabulary: 头部主播 (top / head streamers, the famous few), 腰部主播 (mid-tier / waist), 尾部主播 (long-tail / small accounts). Same head/waist/tail metaphor used for influencers (头部博主, 腰部博主, 尾部博主) and basically any creator economy ranking in Chinese.

register

MCN / marketing / e-commerce industry jargon. You'll see it in trade press, brand-side investor decks, and 直播带货 (livestream selling) analytics dashboards rather than casual chat.

Stroke Order

尾 wěi

部 bù

主 zhǔ

播 bō