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宣传

宣傳
xuānchuán
verb HSK 3 #3,181

Meanings

  1. 1 to publicize; to promote; to advertise
  2. 2 publicity; propaganda

Characters

宣
xuān
to declare; to announce
传
chuán
to spread; to pass on
宣 (declare) + 传 (spread) = to spread a message, i.e., publicize/promote

Examples

他们在宣传新产品。
Tāmen zài xuānchuán xīn chǎnpǐn.
They are promoting a new product.
宣传效果很好。
Xuānchuán xiàoguǒ hěn hǎo.
The publicity effect is very good.
请帮忙宣传一下。
Qǐng bāngmáng xuānchuán yīxià.
Please help spread the word.

Tips

culture
宣传 can mean both neutral 'publicity/promotion' and politically loaded 'propaganda.' Context determines the tone.
usage
宣传部 (Xuānchuán Bù) is the 'Propaganda/Publicity Department' — an important government body in China.

Stroke Order

宣 xuān
传 chuán