定位

dìngwèi

verb HSK 6 #4,277

Meanings

1 to position; to locate
2 positioning (market, brand, GPS)

Characters

to fix; to determine

position; location

To fix a position — locating something or defining a role.

Examples

手机可以用GPS定位。

Shǒujī kěyǐ yòng GPS dìng wèi.

Phones can use GPS for positioning.

这个品牌的定位是高端市场。

Zhège pǐnpái de dìng wèi shì gāoduān shìchǎng.

This brand is positioned for the high-end market.

他给自己的职业定位很清楚。

Tā gěi zìjǐ de zhíyè dìng wèi hěn qīngchǔ.

He has a very clear career positioning for himself.

Tips

usage

定位 is used in tech (GPS定位), business (市场定位 = market positioning), and personal development (自我定位 = self-positioning). It's a very modern, frequently used word.

Stroke Order

定 dìng

位 wèi