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定位

dìngwèi
verb HSK 6 #4,277

Meanings

  1. 1 to position; to locate
  2. 2 positioning (market, brand, GPS)

Characters

定
dìng
to fix; to determine
位
wèi
position; location
To fix a position - locating something or defining a role.

Examples

HSK 3
手机可以用GPS定位。
Shǒujī kěyǐ yòng GPS dìngwèi.
Phones can use GPS for positioning.
HSK 4
他给自己的职业定位很清楚。
Tā gěi zìjǐ de zhíyè dìngwèi hěn qīngchu.
He has a very clear career positioning for himself.
HSK 6
这个品牌的定位是高端市场。
Zhège pǐnpái de dìngwèi shì gāoduān shìchǎng.
This brand is positioned for the high-end market.

Tips

usage
定位 is used in tech (GPS定位), business (市场定位 = market positioning), and personal development (自我定位 = self-positioning). It's a very modern, frequently used word.

Stroke Order

定 dìng
位 wèi