Founded 2003 as the K-12 tutoring arm of
好未来 (TAL Education). The name quotes 《
论语·
为政》:
学而不思则罔 — 'learning without thinking is futile.' After China's 2021 'double reduction' (
双减) crackdown on for-profit K-9 tutoring, the brand largely pivoted to non-academic enrichment and hardware (learning tablets).
