售楼处 (shòulóuchù): property sales office

售楼处 is a fixture of Chinese urban life — every new residential development has one, often a lavishly built temporary structure with sample units, model neighborhoods to scale, and dedicated sales staff (置业顾问). They're known for high-pressure tactics and frequent phone follow-ups for years after a visit.

usage

售 (shòu, 'sell') + 楼 (lóu, 'building') + 处 (chù, 'place'). Note 处 is read chù here ('place'), not chǔ ('to handle'). Closely related: 样板间 (model unit), 置业顾问 (property consultant), 楼盘 (development).