The ancients regarded the morning star as a good omen.
Tips
culture
Same planet, two Chinese names depending on time of day: as the morning star it's 启明星 ('star that opens the dawn'); as the evening star it's 长庚星 (chánggēngxīng) or 太白星 (tàibáixīng). The 《诗经》 already records both.
memory
启 = 'open', 明 = 'brightness', 星 = 'star' — the 'star that opens up the daylight'. Mirrors the Latin meaning of 'Lucifer' (light-bringer), the Roman name for the morning Venus.