古 (old) + 驰 (to gallop; to spread) — a phonetic rendering of 'Gucci' with characters evoking 'heritage that runs wide'. CC-CEDICT lists the same reading gǔchí.
Italian luxury house founded in Florence in 1921 by Guccio Gucci, now part of Kering. One of the most recognized Western luxury brands in China, with a large presence on Tmall Luxury Pavilion.
