口口相传

口口相傳
kǒukǒuxiāngchuán
idiom

Meanings

  1. 1 passed on by word of mouth
  2. 2 transmitted orally from one person to another
  3. 3 spread through talk

Examples

Zhè jiā xiǎo diàn cóng bù zuò guǎnggào, quán kào gùkè kǒukǒuxiāngchuán.
This little shop never advertises — it relies entirely on word of mouth from customers.
Zhège mínjiān gùshi kǒukǒuxiāngchuán, liúchuán le jǐ bǎi nián.
This folk tale has been passed down by word of mouth for several hundred years.

Tips

history
From 《》 (Song dynasty Daoist anthology): '圣人文字口口相传' — the sages kept it secret, not committing it to writing, passing it mouth to mouth. Originally about esoteric transmission; now generic for oral spread.

Stroke Order

kǒu
xiāng
chuán