健力宝 was launched in 1984 in Sanshui, Guangdong, and was dubbed "China's magic water" (
中国魔水) after the Chinese delegation drank it at the LA Olympics. For a decade it was the most successful domestic soft drink, before losing ground to Coca-Cola and Pepsi in the 2000s. It remains a nostalgic icon for anyone who grew up in 1980s-90s China.
