Selling it this cheap - the boss really has a Buddha-like heart.
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From Buddhist usage where 佛心 names the awakened mind (大慈大悲 'great compassion, great mercy'). In modern internet slang, 佛心价 means a 'Buddha-heart price' - a generous discount the seller didn't have to give.
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Religious in origin but widely used metaphorically for unusually kind, patient, or generous people.