From
《孟子·梁惠王上》: King Hui of Liang greets Mencius with
叟,不远千里而来,亦将有以利吾国乎? - Elder, you have come without counting a thousand li as far; will you bring profit to my state? Mencius famously answers that a king should speak of
仁义 (benevolence and righteousness), not profit.