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同城 launched in 2005 as China's answer to Craigslist —
租房 (rentals),
招聘 (jobs),
二手车 (used cars), home services. Founder
姚劲波's catchphrase '
一个神奇的网站' ('a magical website') from its early CCTV ads became a meme. Same-city (
同城) classifieds are its core product.