鸿星尔克

鴻星爾克

hóngxīngěrkè

popculture

Meanings

1 ERKE / Hongxing Erke (Chinese sportswear brand)

Characters

swan goose; grand

you (literary); thus

to overcome; gram

Examples

2021年鸿星尔克因为捐款突然爆火。

Èr líng èr yī nián Hóngxīngěrkè yīnwèi juānkuǎn tūrán bàohuǒ.

In 2021 Hongxing Erke suddenly went viral because of its donations.

我是去年才买的第一双鸿星尔克。

Wǒ shì qùnián cái mǎi de dì yī shuāng Hóngxīngěrkè.

I only bought my first pair of Hongxing Erke last year.

Tips

memory

鸿星 ('great star') + 尔克 (phonetic for 'ERKE'). The English ERKE is not meaningful — it's just the brand mark — with 尔克 reverse-chosen for sound.

In Pop Culture

鸿星尔克 Hóngxīngěrkè

ERKE

Founded 2000 in Jinjiang, Fujian. In July 2021 the struggling brand donated 50 million yuan to Henan flood relief; netizens stormed its livestreams in a 野性消费 ('wild consumerism') wave, clearing out its stock overnight.

Stroke Order

鸿 hóng

星 xīng

尔 ěr

克 kè