Best known in Chinese-speaking audiences as the fictional
顺扬集团 (Sunyang Group) — the powerful chaebol family at the center of the 2022 Korean drama 《
财阀家的小儿子》 (Reborn Rich, Korean: 재벌집 막내아들).
顺 means 'smooth, agreeable' and
扬 means 'to raise, promote' — auspicious name characters in both Chinese and Korean.