瞧 is colloquial and especially common in northern Chinese/Beijing dialect. 瞧瞧 (qiáoqiao) is a casual 'take a look.' 瞧不起 (qiáo bù qǐ) = to look down on/despise.
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瞧 has a warm, informal feel. It's used in spoken Chinese the way 'look here' or 'check this out' is used in English. 看 is the neutral/standard equivalent.