百胜 (Bǎi-shèng, 'a hundred victories') is a phono-semantic adaptation of 'Yum' — the Chinese name keeps a winning, bullish feel rather than mimicking the sound. The China business was spun off in 2016 as
百胜中国 (Bǎi-shèng Zhōng-guó, Yum China Holdings), now a separately listed company on NYSE and HKEX.