开架

開架
kāijià
adjective

Meanings

  1. 1 open-shelf
  2. 2 drugstore / mass-market (of cosmetics, contrasted with department-store brands)

Examples

Zhè zhī kǒuhóng shì kāijià de, xìngjiàbǐ chāo gāo.
This lipstick is a drugstore one and the value is amazing.
Xuéshēngdǎng gèng shìhé mǎi kāijià hùfūpǐn.
Students are better off buying open-shelf (affordable) skincare.

Tips

usage
In Chinese beauty-influencer vocabulary, 开架 (from 'open-shelf' drugstore display) means affordable mass-market brands you pick up yourself, opposed to 专柜 (specialty counter) at department stores where a staff member serves you.

Stroke Order

kāi
jià