广告投放

廣告投放

guǎnggàotóufàng

noun

Meanings

1 ad placement
2 ad buying / ad serving
3 advertising campaign delivery

Characters

wide; broadcast

to throw; place

to release; put

Examples

我们增加了小红书的广告投放。

Wǒmen zēngjiā le Xiǎohóngshū de guǎnggào tóufàng.

We increased our ad spend on Xiaohongshu.

广告投放效果需要数据分析。

Guǎnggào tóufàng xiàoguǒ xūyào shùjù fēnxī.

Ad placement performance requires data analysis.

Tips

usage

Core marketing-industry term. 投放 literally 'to throw/release' — think of it as 'pushing ads into channels'. Pairs with specific platforms: 信息流广告投放 (feed ads), 搜索广告投放 (search ads).

register

Professional/business register. Often abbreviated to 投放 in marketing chat. A 投放经理 is an ad-buying / media-planning manager.

Stroke Order

广 guǎng

告 gào

投 tóu

放 fàng