广告投放

廣告投放

guǎnggào tóufàng

noun

Meanings

1 ad placement
2 ad buying / ad serving
3 advertising campaign delivery

Characters

wide; broadcast

to throw; place

to release; put

Examples

HSK 4

我们增加了小红书的广告投放。

Wǒmen zēngjiā le Xiǎohóngshū de guǎnggào tóufàng.

We increased our ad spend on Xiaohongshu.

HSK 5

广告投放效果需要数据分析。

Guǎnggào tóufàng xiàoguǒ xūyào shùjù fēnxī.

Ad placement performance requires data analysis.

Tips

usage

Core marketing-industry term. 投放 literally 'to throw/release' - think of it as 'pushing ads into channels'. Pairs with specific platforms: 信息流广告投放 (feed ads), 搜索广告投放 (search ads).

register

Professional/business register. Often abbreviated to 投放 in marketing chat. A 投放经理 is an ad-buying / media-planning manager.

Stroke Order

广 guǎng

告 gào

投 tóu

放 fàng