宗旨

zōngzhǐ

noun HSK 7 #14,242

Measure Word

一个宗旨 gè

Meanings

1 purpose
2 aim
3 guiding principle

Characters

ancestor; clan; principal

purpose; intent

Examples

我们公司的宗旨是为客户提供最好的服务。

Wǒmen gōngsī de zōngzhǐ shì wèi kèhù tígōng zuì hǎo de fúwù.

Our company's purpose is to provide the best service to customers.

他始终坚持自己的宗旨。

Tā shǐzhōng jiānchí zìjǐ de zōngzhǐ.

He always adheres to his guiding principles.

Tips

usage

宗旨 is formal and often used for organizations, parties, or companies. Compare with 目的 (objective, more general) and 目标 (target/goal, more specific).

Stroke Order

宗 zōng

旨 zhǐ