可颂 (kěsòng): croissant

Modern phonetic loan from French 'croissant'. Older Chinese term is 牛角面包 (niújiǎo miànbāo, 'horn-shaped bread'). 可颂 reads literally as 'can-praise', purely a sound-borrowing — a marketing-friendly choice that took off with boutique bakeries in the 2010s.

usage

Compare with 牛角包 (niújiǎobāo) — the older, more descriptive name still used in older bakeries. 可颂 has a trendier, café-culture feel.