卖家秀

賣家秀

màijiāxiù

noun

Meanings

1 seller's photo (product listing shot, usually styled and polished)
2 the aspirational image a seller posts, often very different from reality

Characters

-er (suffix for a person)

show (loan from English)

Examples

卖家秀和买家秀差距太大了。

Màijiāxiù hé mǎijiāxiù chājù tài dà le.

The gap between the seller's photo and the buyer's photo is huge.

这条裙子卖家秀好看，到手完全不是那么回事。

Zhè tiáo qúnzi màijiāxiù hǎokàn, dàoshǒu wánquán bùshì nàme huí shì.

The dress looked great in the seller's photo — when it arrived it was nothing like that.

Tips

culture

秀 xiù is a loan of English 'show'. 卖家秀/买家秀 became a Chinese meme around 2015 — users post side-by-side screenshots: the model-shot listing vs. their own wearing-it-at-home reality. The gap is the joke; the comparison is a whole genre on Weibo and Xiaohongshu.

Stroke Order

卖 mài

家 jiā

秀 xiù