卖家秀

賣家秀

màijiāxiù

noun

Meanings

1 seller's photo (product listing shot, usually styled and polished)
2 the aspirational image a seller posts, often very different from reality

Characters

-er (suffix for a person)

show (loan from English)

Examples

HSK 3

这条裙子卖家秀好看，到手完全不是那么回事。

Zhè tiáo qúnzi màijiāxiù hǎokàn, dàoshǒu wánquán bùshì nàme huíshì.

The dress looked great in the seller's photo - when it arrived it was nothing like that.

HSK 7-9

卖家秀和买家秀差距太大了。

Màijiāxiù hé mǎijiāxiù chājù tài dà le.

The gap between the seller's photo and the buyer's photo is huge.

Tips

culture

秀 xiù is a loan of English 'show'. 卖家秀/买家秀 became a Chinese meme around 2015 - users post side-by-side screenshots: the model-shot listing vs. their own wearing-it-at-home reality. The gap is the joke; the comparison is a whole genre on Weibo and Xiaohongshu.

Stroke Order

卖 mài

家 jiā

秀 xiù