五星好评 (wǔxīnghǎopíng): five-star review

On 淘宝 / 京东 / 美团 / 大众点评, sellers and merchants relentlessly ask buyers to leave a 五星好评 — sometimes offering 返现 (cashback) or small gifts in exchange. Anything below 5 stars (4 stars 中评, 1-2 stars 差评) actively hurts seller rankings, so sellers chase the perfect score.

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Compare 好评 (positive review), 中评 (neutral review), 差评 (negative review). The 5-star scale dominates Chinese review systems.