The wholesale price is much cheaper than the retail price.
Tips
memory
零售 (retail; literally "sell in scattered/zero amounts") + 价 (price). 零 here doesn't mean "zero" but "piecemeal/small" — selling one unit at a time as opposed to 批发 (pīfā, wholesale).
usage
Often appears as 建议零售价 (jiànyì língshòujià, "suggested retail price" / MSRP) on product packaging.
