The wholesale price is much cheaper than the retail price.
Tips
memory
零售 (retail; literally 'sell in scattered/zero amounts') + 价 (price). 零 here doesn't mean 'zero' but 'piecemeal/small', selling one unit at a time as opposed to 批发 (wholesale).
usage
Often appears as 建议零售价 ('suggested retail price' / MSRP) on product packaging.
