长盛不衰

長盛不衰
chángshèngbùshuāi
idiom #36,755

Meanings

  1. 1 to flourish for a long time without decline
  2. 2 to remain prosperous; to stay popular over many years

Examples

Zhège pǐnpái yìbǎi nián lái chángshèngbùshuāi.
This brand has flourished for a hundred years without decline.
Jīngjù zuòwéi guócuì, zhìjīn chángshèngbùshuāi.
As a national art form, Peking opera has remained vibrant to this day.

Tips

usage
A modern set phrase (not a classical chengyu) — common in marketing and cultural commentary about brands, traditions, sports clubs, or art forms that have endured. Pair it with subjects that have a long history.
memory
Read it as two halves: 'long flourishing' + 'not declining'. The contrast vs (rise vs decline) is a classic Chinese pairing also seen in (xīngshuāi, rise and fall).

Stroke Order

cháng
shèng
shuāi