迎合

yínghé

verb HSK 7 #13,430

Meanings

1 to cater to
2 to pander to
3 to ingratiate oneself with

Characters

to meet; to greet

to fit; to match

Literally 'meet and match' — to cater to someone's preferences

Examples

商家总是迎合消费者的需求。

Shāngjiā zǒngshì yínghé xiāofèizhě de xūqiú.

Businesses always cater to consumer demand.

他为了升职，处处迎合领导。

Tā wèile shēngzhí, chùchù yínghé lǐngdǎo.

He pandered to his boss in every way in order to get promoted.

Tips

usage

迎合 usually carries a negative connotation, implying excessive accommodation or flattery. In business contexts it can be more neutral (catering to market demand).

Stroke Order

迎 yíng

合 hé