迎合

yínghé

verb HSK 7-9 #13,430

Meanings

1 to cater to
2 to pander to
3 to ingratiate oneself with

Characters

to meet; to greet

to fit; to match

Literally 'meet and match' - to cater to someone's preferences

Examples

HSK 7-9

商家总是迎合消费者的需求。

Shāngjiā zǒngshì yínghé xiāofèizhě de xūqiú.

Businesses always cater to consumer demand.

HSK 7-9

他为了升职，处处迎合领导。

Tā wèile shēngzhí, chùchù yínghé lǐngdǎo.

He pandered to his boss in every way in order to get promoted.

Tips

usage

迎合 usually carries a negative connotation, implying excessive accommodation or flattery. In business contexts it can be more neutral (catering to market demand).

Stroke Order

迎 yíng

合 hé