诉求

訴求
sùqiú
noun HSK 7-9

Meanings

  1. 1 demand / appeal / petition
  2. 2 claim
  3. 3 pitch / message

Examples

HSK 6
Zhè zé guǎnggào de héxīn sùqiú shì jiànkāng.
The core message of this ad is health.
HSK 7-9
Zhèngfǔ jījí huíyìng qúnzhòng de hélǐ sùqiú.
The government is actively responding to the public's reasonable demands.

Tips

register
Has spread from legal language (a plaintiff's 诉求 = the relief they seek) into politics, journalism and marketing. 利益诉求 (interest demands), 合理诉求 (legitimate demands), 群众诉求 (public demands) are stock phrases in policy writing.
mistakes
Although it contains 诉 'sue', 诉求 itself is not necessarily litigious - 'demand' or 'appeal' is usually a better translation than 'lawsuit'. Use 起诉 for actually suing someone.

Stroke Order

诉 sù
求 qiú